Leanne Tritton, ING

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Never focus on the final win, focus on each and every individual shot. Its lots of small, seemingly unimportant steps that get you to success
— Leanne Tritton

This week we are extremely excited to introduce you to our newest inspiring individual Leanne Tritton, the Managing Director of ING. Leanne talks to us about her unique entrance into the property industry, her drive to start her own company and how she realised the importance of patience and perseverance on the road to success.

Hi Leanne, thank you so much for taking the time to talk to us this week. To start could you briefly explain your career journey so far?

I moved to London from Australia in 1995 and my background was in sports and entertainment marketing. I then founded ING in 1999, a PR and Communications agency and by the mid 2000s, the agency had become the leader in the world of architecture. As we developed a greater understanding of the commissioning process, we began to add specialisms and recruit strategically to allow us to grow our business in to new areas.

ING’s work now covers all aspects of the Built Environment sector, from construction and property development through to architecture, engineering, planning, design and the products and services that are used by building projects.

We now have 37 full time staff and numerous collaborators all over the world.

ING is also media partner for Reed MIDEM, promoting their international renown shows MIPIM, MIPIM UK and MAPIC.

In your opinion, what is an important development or theme that will shape the future of the property industry?

You won’t be surprised when I say communication. No one can succeed in any form of business or venture unless they can convince others of their vision. That is essentially what communication is about – persuasion and advocacy. The way in which we now communicate is so fast that property companies really need to prioritise communications at board level and ensure that they understand the risks and rewards fully. Failure to grasp modern communication will at best thwart opportunities for achieving your goals – at worst it can be detrimental to the entire organisation.

What do you wish someone had told you at the start of your career?

Like a lot of young people, I was incredibly impatient to succeed. However, I have learnt that life is a marathon rather than a sprint. Not everything happens overnight and sometimes you just need time and real life experience before you can move to the next stage. As someone who never went to university, I have had to ‘learn on the job’. Sometimes I think my path has been slower because of that, but I do feel the experience I have gained has made up for any gaps.

I am (hopefully) always curious and try to be open to new opportunities – you never know. I was inspired by an interview I once heard with Martina Navratilova. She said she never focuses on the final win. She focuses on each and every individual shot. By doing that, she will eventually get to her end goal. That is similar to business – lots of small, seemingly unimportant steps that get you to success.

Thanks for talking with us today, it was great to hear from you Leanne!

Harri John