Daniel Daggers, Knight Frank

Daniel Daggers KF.jpg

The sun has made a re-appearance and there are only two working days between us and the CREation Summer Terrace Party held at Knight Frank. What better way to celebrate this than to hear from Daniel Daggers - Partner and Head of the Prime Residential Central London Team at Knight Frank. Daniel has over 20 years experience in the property industry and his current role includes dealing with domestic and international high net worth individuals on a daily basis, he is also a member of Knight Frank’s global wealth team.

Today we hear about Daniel's entry into the property industry, the importance of maintaining loyalty and credibility throughout your career and the movement away from traditional marketing techniques with an increasing focus towards social media. (If you haven't seen Daniel's Instagram yet, we would highly recommend taking a look at some jaw dropping properties here).


Thanks for taking the time to speak to us Daniel, could you start by telling us about your entry into the property industry and the journey to your current role?

My story began some twenty years ago, when my collarbone – and dream of becoming a professional footballer – was shattered. I subsequently set my sights on surveying, thinking it could be the career for me. It wasn’t. So, at the tender age of seventeen, I decided to give estate agency a try. I started working as a junior at a local estate agency and have since worked my way up. Today, I’m a partner and head of the prime central London team at Knight Frank. I have managed the sale of over 3 billion dollars’ worth of property to and for some of the most inspiring people and companies across the globe.


In your opinion, what is an important development or theme that will shape the future of the property industry?

Traditional marketing as we know it will be eclipsed by digital marketing and affiliate marketing. People are spending all their time on their phones therefore the traditional places of advertising such as papers and magazines may feel the pain as the digital platforms continue to grow. Social media is a visually inspiring format which lends itself well to showcasing property.


What do you wish someone had told you at the start of your career?

Everyone you do business with today are people you could do business with for the rest of your life. Value, loyalty, honesty and maintaining your credibility. In a sales job people have to WANT to do business with you. If you get this right you will have clients for life which is vitally important in building a business, never think one person = one deal. Think one person = ten deals.


What advice would you give to a young person starting their career in the industry?

Stop reading and start doing. There is no substitute for personal experiences and learn from every interaction you have with anybody. Try and work with someone who is an expert in their field. You will learn ten times faster and if you have to do so by working for free then see it as an investment you will get a huge return for in the future.


To show young people that a mistake is not the end of the world, if you have made a mistake in your career, what did you learn from it?

I have made so many that I have lost count but every single one I have learnt from, and never make the same mistake twice. That is the lesson that you need to learn quickly.


How would you describe the current property industry in three words?



Who is a person that really inspires you and why?

My parents. In my eyes my father worked tirelessly at something he didn’t necessarily want to do but did it to support his family. That taught me persistence, focus and hard work always pays off. He is a master of human communication which I learnt to adopt in my own ways. My mother taught me that if I spend time on something I should make sure I do it to the best of my ability or not at all. Their focus and determination have inspired me to be the same. 


Thank you for taking the time to speak to us Daniel, we look forward to hearing more from you in the future.


Unfortunately for those of you that missed out on tickets, Thursday's event at Knight Frank has now fully sold out. However, keep your eyes peeled for the release of tickets for our next 'Cocktails, Canapés and CREation' event in the  coming weeks.


For those of you that managed to get tickets, we look forward to seeing you at 6pm on Thursday!

Harri John